ADIDAS GLOBAL

For adidas’ ‘25 Global Pride Campaign, launching Jeremy Scott’s ‘25 adidas Pride Collection, we reminded the world that loves lift us up.

Featuring WNBA star Chelsea Gray, her wife, and other queer athletes, we crafted a story centered around authentic moments of affection.

We selected a few hero images to tell the simple, yet full story that love lifts us up.

We created triptychs to give more story to how love lifts us up.

And finally, we extended even further, into digital.