MASTER LOCK

The last thing you want making your life exciting is a lock.

Tagline: Boring at its best.

Motion

Website

A redesigned homepage and attached, geo-targeted minisite points visitors to the kind of excitement we do want them to have.

Packaging Design

Confetti-filled packaging allows buyers to get one last moment of excitement from their new lock.

Made with Meghan Callaghan at VCU Brandcenter