SPECIAL OLYMPICS

The Special Olympics had a problem: The word Special. In sports, it’s the ultimate compliment.

But when it came to athletes with disabilities, the definition changed — in fact, 72% of people have heard it used in a derogatory manner.

So we set out to remind the world what it actually means to be special, and, in doing so, reclaim it.

Tagline: Yeah, I am Special

2024 Shorty Awards Winner, Audience Honor (Non-Profit)

2024 Shorty Awards Audience Honor (Fitness, Health, & Wellness)

Press:

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Made with Rachel Smith, Brennen Cooke, and Christine Petrosky under Avinash Baliga at Tombras